Lela Bari

Lela Bari is a seasoned professional in the pharmaceutical industry with extensive experience in strategic account management and market access. Currently serving as the Strategic Accounts, GPO Lead at Vertex Pharmaceuticals since October 2023, Lela previously held the position of Director National Accounts at Heron Therapeutics, Inc., where responsibilities included building and executing market access strategies for oncology and acute care products. Prior roles include National Account Director at Portola Pharmaceuticals, focusing on formulary status and business relationships in rare diseases, and National Account Director at Mallinckrodt Pharmaceuticals, where Lela negotiated contracts with major healthcare organizations. Lela's career began at Eli Lilly and Company, progressing through roles that included District Sales Manager and Hospital Sales Specialist, alongside an earlier position as Area Trainer at Serenity Medical LLC. Lela holds a Bachelor's degree in Psychology from Florida State University.