C Hayley Halstead

C Hayley Halstead is a seasoned marketing professional with extensive experience in partner and channel marketing across various industries. Currently serving as Senior Manager of Partner Marketing at Vertex Inc. since September 2024, C leads a team focused on alliances and eCommerce partnerships. As a host for the Partnership Leaders' Partner Marketing Peer Group since June 2023, C facilitates discussions on marketing challenges among industry professionals. Previously, C managed and expanded the global partner marketing team at Own Company, contributing to partnerships with major tech companies and overseeing significant marketing initiatives. Early career roles include Senior Channel and Product Marketing Manager at Smartsheet, where C launched a partner program, and various managerial positions at Allytics, managing multiple projects with Microsoft. C holds a Bachelor's degree in Marketing from Western Washington University, an MBA from LSU Shreveport, and an Associate degree from Bellevue College.