Balakrishnan Iyer

Balakrishnan Iyer has over 10 years of experience in online and digital advertising business. Balakrishnan currently serves as the Head of Business Operations at Vertoz since October 2020, where they maximize revenue and provides strategic direction to their division. Balakrishnan manages business development, account management, and client servicing teams, analyzes sales figures, and sets monthly performance goals.

Prior to this role, from April 2018 to September 2020, Balakrishnan was a Senior Business Development Manager - Programmatic and RTB at Adokut, an innovative ad network with specific targeting for in-house and out-house campaigns.

From August 2016 to March 2018, they worked as a Business Development Manager at Vertoz, where they were responsible for onboarding relevant publishers and advertisers, managing a team of 6 executives, and ensuring profitability on multiple third-party XML servers.

Balakrishnan also has experience as an Assistant Manager Business Development at Vokut from October 2015 to July 2016, where they managed integration with the tech team and implemented integration with partners.

Furthermore, they worked as a Senior Business Development Executive at Vokut from January 2015 to September 2015, where they handled major revenue contributing clients and trained team members.

Balakrishnan began their career as a Business Development Specialist at Vertoz from September 2013 to December 2014. Balakrishnan constantly aligned with advertisers and publishers to maximize ROI and monetize inventory.

Before entering the advertising industry, Balakrishnan worked as a Senior Associate-Operations at WNS Global Services from March 2011 to August 2013, where they corresponded with solicitors and executors and processed requests and complaints.

Balakrishnan also has experience as an Office Assistant at Jyoti Fibre from April 2010 to February 2011 and as a Customer Service Associate at Adventity Global Services Private Limited from May 2007 to October 2009, where they made outbound calls on behalf of ICICI Bank and handled customer escalations.

Balakrishnan Iyer pursued their education in a chronological manner. Balakrishnan began their academic journey at St Mary's School, where they obtained their Secondary School Certificate in English between 1992 and 2004. Following this, they attended Model College from 2004 to 2006, completing a Higher School Certificate in Accounting. Balakrishnan then furthered their education at the University of Mumbai from 2006 to 2010, acquiring a Bachelor of Commerce (B.Com.) degree with a specialization in Accounting.

In addition to their formal education, Balakrishnan also obtained several certifications to enhance their professional skills. In May 2019, they achieved certifications in Digital Media Sales (DMSC), Google Ads Fundamentals, and Google Ads Search from Google. In August 2015, they obtained the DoubleClick AdX for Buyers Fundamentals certification from Google as well. Most recently, in May 2022, Balakrishnan earned the Microsoft Advertising Search Certification from Microsoft.