Richard Preedy is an accomplished executive in the field of market research, currently serving as the Executive Director and Head of Verve Intelligent Personas at Verve since September 2014. With a focus on integrating innovative research methodologies with data and behavioral science, Richard leads initiatives to enhance decision-making processes. Prior to joining Verve, Richard held several key positions at GfK from January 2010 to September 2014, including Divisional Director for Market Opportunity & Innovation in Tech & Media. Richard holds a BA Hons 1st Class degree in History from The University of Sheffield, completed in 2002.
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