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Wen Wang

Chief Commercial Officer at VETRESKA

Wen Wang has had extensive work experience in various roles and companies. Wen most recently served as the Chief Commercial Officer at VETRESKA since January 2023. Prior to this, they held the position of Chief Marketing Officer at VETRESKA, where they led all marketing activities including social media, digital engagement, advertising, events, PR, and co-branding projects. Wen also collaborated with the management team to develop and implement marketing and branding strategies. Before VETRESKA, Wen was an Account Director at 欧美, where they managed H&M's digital/social retainer and projects, as well as the Italian Trade Association's Brandhub project. Wen led strategic positioning and visual upgrades, developed content calendars, and worked on paid media strategies with Alibaba. Wen also has experience in the public relations field, having worked as a Senior Associate at Ogilvy Public Relations. During their time there, they managed PR retainer for brands such as PUMA, McLaren, Swatch, and Dali Salvador Foundation, handling media/celebrity relations, sample management, crisis management, and media activations. Previously, they worked as an Assistant to PR Director at 上海文化广播影视集团有限公司 and interned at the Ministry of Commerce of the P.R.China.

Wen Wang's education history begins with a Bachelor of Arts (BA) degree in Portuguese Language and Literature, which was obtained from Tianjin Foreign Studies University from 2008 to 2012. During the academic year 2010-2011, Wen Wang had the opportunity to study abroad at the University of Lisbon, where they expanded their knowledge and obtained a Bachelor's degree in the same field of study. Following this, Wen Wang pursued a Master of Science (MS) in Public Relations and Corporate Communication from New York University, which was completed from 2013 to 2015.

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