ZiYu O.

ZiYu O. has been in the creative industry for over 12 years. From 2008 to 2012, ZiYu worked as an Art Director at Megan Nathaneal. In this role, ZiYu led and oversaw the creative team in all ATL & BTL campaigns and pitches. ZiYu also worked closely with the Creative Director, Copywriter, Production and Media Team to ensure all the work was accommodated to tight timelines, while also implementing processes and systems to improve work efficiency.

From 2012 to 2014, ZiYu worked as an Art Director at Sight Multimedia, where they art directed, designed and oversaw work on brand identities, packaging, websites, A&P materials for companies in FMCG, F&B, home & living, manufacturing, real estates, etc.

From 2014 to 2016, ZiYu worked as a Senior Art Director at Sandeep Juneja. Here, ZiYu led the design team and elevated work quality that successfully won all the high-end editorial award submissions with a 100% client win rate and a 93% submission win rate for property developers in Malaysia, Australia, Singapore, Thailand and Vietnam.

In 2018, ZiYu worked as an Art Director at Design Rules Pte Ltd, where they worked simultaneously with the Singapore team to develop ideas and content and execute them into concrete visuals across local and APAC region focusing on consumer electronics, hospitality, legal, etc.

Finally, from 2019 to present, ZiYu has been working as the Head of Communication Design at Vettons. In this role, ZiYu has hired, built and led the in-house cross-functional communication design lab of 14 people (creative and digital designers, copywriters, 3D/AR designers and production team). ZiYu has also developed a refreshed brand identity for the company's rebranding and positioning, collaborated with project stakeholders, and outperformed the targeted goals for Vettons 7.

ZiYu O. attended the University of Hertfordshire from 2013 to 2014, where they obtained a Bachelor of Arts degree in Graphic Design. Prior to that, ZiYu O. attended Equator College from 2006 to 2008, where they obtained a Diploma in Graphic and Multimedia Design. Additionally, ZiYu O. has obtained a certification in The Fundamentals of Digital Marketing from Google Digital Garage in July 2022.