Aatir Abdul Rauf

Aatir Abdul Rauf has over 14 years of professional experience in product management and marketing. Aatir started their career in 2006 as a Software Engineer at Techlogix, where they worked on the airline booking engine in ASP.NET 2. In 2008, they were a Program Manager Intern at Microsoft, where they worked on the Office Business Applications group in a team called 'Office for Sales'. In 2009, they joined PakWheels.com as a Product Manager, where they developed brand strategy, researched market needs, designed solutions, and wrote product specifications.

In 2011, they became the Director of Product Management & Marketing (B2B) at Bayt.com, where they led a range of B2B SaaS products, primarily in the recruitment space. Aatir was responsible for product direction, development, sales enablement & demand generation for a number of products. Aatir achieved successes such as increasing customer satisfaction on Talentera, growing lead generation volumes of vFairs by 80%, developing complete sales enablement collateral, and leading AfterHire pre-sales to generate a six-figure revenue pipeline within the first year.

In 2014, they joined vFairs as the Director of Product Marketing, where they managed a team of 10 marketers, content writers & designers to drive growth through various marketing channels. Aatir led lead generation from zero to thousands of qualified leads per month via inbound marketing efforts and increased organic lead generation by over 500% in 24 months. Aatir also worked hands-on on various tasks such as writing blogs, composing emails/sequences, running Google Ads, and designing landing pages. Aatir also led the design and wrote copy of the initial versions vFairs marketing website.

Aatir Abdul Rauf has an education history that includes a MSc in Computer and Information Science from the University of Pennsylvania from 2007 to 2009 and a Bsc. in Computer Sciences from Lahore University of Management Sciences from 2002 to 2006. Aatir has also obtained several certifications, including Account Based Marketing and Copywriting and Product Messaging from CXL in 2022, Creator Mastercourse from Nas Academy in 2021, Product Masterclass: How to Build Digital Products and Product Masterclass: How to Build World-Class Products from Product School in 2020, Communicating Better with Email from Udemy in 2017, Foundations of UX: Content Strategy from LinkedIn in 2016, Hubspot Sales Software Certified from HubSpot in 2018, and Inbound Marketing from HubSpot in 2018.