Patti C. Rutkin

Patti Rutkin is the Director of US Residential Marketing at Viasat. Patti has over fifteen years of experience in marketing, with a focus on digital content and collateral development.

Rutkin began their career in 2003 with Verizon Wireless as the Associate Director of West Area Consumer Acquisition. In this role, they were responsible for driving subscriber growth and revenue in the West Area. Patti built a strategic roadmap and tactical media plan that led to 100K new activations in local markets. Patti also managed a $15 million budget designed to optimize media spend across various mediums.

In 2016, Rutkin joined Dell as the Senior Marketing Manager of Dell Security Solutions. In this role, they lead the Creative Services team charged with developing global digital marketing content. Patti managed the in-house development and production of marketing collateral and digital content, averaging 155 tactics per month. Patti also formalized the request queue process and management to effectively manage intake volume; resulting in reduction of rounds, quicker turnaround and less errors.

Patti C. Rutkin has a MBA in Marketing from University of California, Irvine - The Paul Merage School of Business and a BA in Economics from UC San Diego.

Patti C. Rutkin reports to Alexandra Pikuza, CMO. They work with Hannah Foley - Brand Manager, Peggy Ang - Sr. Global Digital Marketing Manager, and Mackenzie Guerre - Channel Marketing Manager.