Rhonda Sweet

Rhonda Sweet is a seasoned professional with extensive experience in design strategy and customer experience across various industries. Currently serving as a Family Business Owner at Terra Tag since March 2023, Rhonda established a business focused on sustainable event materials. Prior to this role, Rhonda worked as a Design Strategist at Vibrance, leading transformative service design initiatives to drive corporate growth. Rhonda's experience includes a significant tenure at McKinsey & Company as a Senior Experience Design Director, leading cross-functional projects and applying ethnographic research. Rhonda's background also encompasses roles in consulting, customer experience leadership at Westpac Group and Optus, and operational management at George Patterson Y&R, along with a rich educational foundation in cognitive psychology, human-computer interaction, and design.