Jackie Smedley

Ms. Smedley has over thirty years of healthcare, senior housing and property management experience with for-profits, non-profits and publically traded corporations. In her current role, Ms. Smedley oversees all aspects of operations, sales, marketing, fiscal oversight and compliance. Passionate about mission and service to residents, families and associates, Jackie returned to Victory Housing in 2018 after holding a leadership position with Brookdale Senior Living for 3 years as Divisional Director of Sales and Marketing, Southeast. In this role, she directed the sales and marketing oversight of 130 communities in Florida including assisted living, memory care and independent living. Year over year, key metrics improvements were realized, most significantly, the closing ratios of 175 sales associates improving by over 3% in 2 years. Originally joining Victory Housing in 2006, Ms. Smedley successfully stabilized company-wide assisted living occupancy at 99% and higher for over 6 years. In conjunction with effective sales and marketing management, Jackie enhanced resident programming and services in the areas of dining and hospitality, resident programming, housekeeping and maintenance – achieving a high rating via resident and family satisfaction.