Kevin Cheng

Marketing Director at ViewSonic

Kevin Cheng has extensive experience in marketing and communications across various industries. Kevin currently serves as the Marketing Director at ViewSonic, where they are responsible for developing and implementing marketing strategies for five product lines. Kevin has successfully rebuilt a new marketing team and achieved record revenue and market-leader status in the LED projector segment. Before ViewSonic, Kevin worked as the European Marketing and Communications Manager at ViewSonic, overseeing pan-European marketing activities and delivering integrated marketing initiatives. Prior to that, they were a Marketing Manager at Huawei, responsible for B2B marketing and managing marketing development funds for key channel partners. Kevin also has experience as an E-Com & Digital Marketing Manager at TP-LINK UK Limited and a Marketing Manager at Millgate IT and Telecoms, where they managed corporate marketing activities and conducted targeted campaigns. Kevin began their career as a Group Designer and Marketing professional at Berry Consultants UK Ltd, focusing on digital and direct marketing to drive sales growth.

Kevin Cheng earned a Bachelor of Arts Honors degree in Graphic Design from Sheffield Hallam University, where they studied from 2006 to 2009. Later, they pursued a Master of Science degree in International Marketing at the same institution, graduating in 2013.

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