April Mason

With a flair for developing captivating storylines, April brings over two decades of experience developing public relations campaigns for clients large and small. Whether it’s a business, community, association or entrepreneur, April generates maximum “buzz” and attention for her clients. She founded Violet PR in 2010 to shine a light on community leaders, developers and designers making a difference in the world.

An expert in economic and real estate development, April formerly served as Vice President for Development Counsellors International, where she managed destination marketing campaigns for clients ranging from Anchorage to Wyoming.

She is proud to have earned a national PRSA Silver Anvil Award for Tacoma, Washington’s “America’s #1 Wired City” campaign. Most meaningful is the opportunity that Violet PR affords April to represent underserved destinations and demographic sectors. She actively partners with women-owned / minority owned businesses and assembles blue-ribbon political / business leader groups to attend groundbreaking restorations of brownfield sites.

Before relocating to New York in 1999, April oversaw award-winning media / marketing campaigns for the Kansas City Area Development Council, an organization she continues to work with today. She holds a Masters’ degree in Journalism/Marketing Communications from the University of Kansas.