Liza Herth

Liza Herth, MBA, is an accomplished marketing professional with extensive experience in customer lifecycle marketing and strategic brand development. Currently serving as the Customer Lifecycle Marketing lead at Virgin Voyages since June 2021, Liza drives revenue growth through innovative campaign strategies across multiple channels. As a Co-Founder and Head of Strategy and Creative at Opt Insider since June 2023, Liza provides comprehensive marketing solutions for businesses in various sectors. Previously, Liza held the position of Marketing Director at Varsity Spirit, where responsibilities included overseeing a team and managing multifaceted marketing initiatives, in addition to collaborating with major partners like Walt Disney World. Liza's educational background includes a Master of Business Administration from the University of Florida, complemented by a Bachelor of Science in Marketing from the same institution.