Robert Foster is an experienced hospitality professional currently serving as Chief Operating Officer at Virtelle Hospitality, LLC since November 2019, where responsibilities include developing comprehensive services in areas such as Sales and Marketing, Accounting, and Operational Support. In addition, Robert has been an independent hotel consultant since August 2019, focusing on identifying and resolving issues in underperforming hotels. Previously, Robert held the role of Director of Hotel Operations at Biltmore Farms Hotels from October 2007 to August 2019, collaborating with General Managers to enhance financial performance and guest experiences. Earlier career achievements include serving as General Manager at Doubletree by Hilton Charlottesville VA, where significant improvements in service rankings and financial margins were accomplished, and as General Manager for a new Marriott Hotel opening linked to a convention center. Additional experience includes the role of Director of Operations at Westin Hotels & Resorts, overseeing operations during a brand conversion.
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