As Virtru’s SVP of Analytics and Customer Success, Will oversees user adoption and customer satisfaction, with a focus on giving Virtru customers greater insight into, and control over, how their data is used. Will comes to Virtru with more than 20 years of experience in the technology industry as an executive, investment banker, and software engineer. Prior to joining the company, Will led the development of new data and analytics products at Emodo, Inc., the data activation arm of Ericsson. Before that, Will served in executive management positions at Placecast, a data management platform acquired by Ericsson in 2018, and TxVia, a payments platform provider acquired by Google in 2012.
Will holds an MBA from the University of Pennsylvania’s Wharton Business School in addition to a Bachelor of Science in Engineering degree from Duke University.
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