Peter Verbeten

Director of Product Experience at Virtual Benefits Administrator

Peter joined VBA in June 2015 as a Business Analyst. He directed the Support Team from July 2019 to December 2020 and then served as the Manager of Quality Assurance. He was promoted to Director of Product Experience in 2022.

Peter’s previous experience being a VBA product expert and training VBA clients has prepared him to lead others into VBA’s future. He shares VBA’s commitment to the highest level of quality for its products. He is passionate about providing a quality user experience, and Peter looks forward to the future of automation in this space.

Peter graduated from the University of Wisconsin-Eau Claire in 2012. He began his career at Zywave as a Database Analyst and eventually an Implementation Consultant. This is where Peter learned about agile development and the benefits of software space. He moved on to Rexnord, where he started as a Business Analyst. He learned the basis of requirements gathering in this role.


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