Alex B Laricheliere

Alex B Laricheliere has a diverse work experience in the media industry. They started at Omnicom Media Group in June 2019 as an Assistant Stratège, Investissement Numérique. From July 2020 to September 2020, they worked as a Digital Media Analyst before taking on the role of Specialist in Social Platforms (Stratège), Investissement Numérique from September 2020 to February 2021.

After that, in February 2021, Alex joined Wavemaker as a Media Planner until April 2022.

Currently, Alex is working at Groupe Vision as a Media Strategist and Analyst since April 2022. They are now the 360 Media Manager, responsible for managing various media-related activities.

Alex B Laricheliere attended the Université de Montréal from 2014 to 2016, where they studied Biology as a general field of study. They then enrolled at UQAM | Université du Québec à Montréal from 2017 to 2020, specializing in Communication Marketing. In terms of additional certifications, Alex obtained the Snapchat Advertising Core Comptencies certification from Snap Inc. in September 2019. They also received the Facebook Certified Media Buying Professional certification from Facebook in January 2021. Additionally, Alex obtained several certifications from Google, including the Google Ads Video Certification, Campaign Manager Certification, Display & Video 360 Certification, Google Analytics Individual Qualification, and Google Display Certification, all of which were obtained in November 2020.