Diane Sutton

Having founded VisionPoint Marketing in 2001, Diane has spent two decades pioneering new approaches in data-informed, strategic marketing in higher ed. She has helped more than 500 leaders from institutions of all shapes and sizes across the country to distinguish their brands, attract and retain right-fit students, grow enrollments, deepen alumni engagement, and even shape and market new offerings.

As her many clients over the years will tell you, Diane is both a marketing savant and a prescient consultant. Perhaps her most valuable gift, though, is her tenacity as a problem solver. Diane has a knack for seeing through challenges to new opportunities, along with the organizational and executive prowess to mobilize teams to seize them.

Diane leverages those gifts for the good of the higher ed industry. Recognizing the many changes and challenges the institutional partners are facing, Diane works with VisionPoint’s leadership to shape sophisticated solutions that help the partners thrive. She also enjoys consulting, writing, speaking, and sharing insights with client partners and stakeholders across the industry.