Before joining Vistra, Farrah most recently served as senior vice president of business transformation of Keurig Dr Pepper. During his 15 years with KDP, he held various positions within information technology, including chief information officer from 2011 to 2018, vice president of global infrastructure and IT operations, and later as vice president of IT, supply chain, architecture, and information management. Prior to KDP, Farrah held senior level IT positions at General Motors, Pfizer, and Electronic Data Systems.
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