Laura Mertanen

Laura Mertanen has a diverse work experience in marketing, events management, and training coordination. Laura currently holds the position of Communications and Events Marketing Manager at Visual Components, where they are responsible for managing and coordinating marketing events. Prior to this, they worked as a Marketing Events Manager for Visual Components in both Finland and North America. Before joining Visual Components, Laura worked at ABB as part of the marketing and sales team. Their responsibilities included managing and coordinating events, supporting content creation, and working as a CRM Salesforce super user. Laura also has experience as a Training Coordinator at ABB, where they were responsible for planning and developing training activities for ABB Marine customers worldwide. Laura also has previous experience as a Marketing Assistant at Oy Wilfa Suomi As. Laura began their career at ABB as a Marketing and sales trainee, where they worked as a project coordinator and conducted analysis and reports for marketing, sales, and training projects. Overall, Laura has a strong background in marketing, events management, and training coordination.

Laura Mertanen completed their education in a chronological manner. Laura began their academic journey in 2005 by enrolling in Vaasan Ammattikorkeakoulu, where they pursued a degree in International Business and successfully completed it in 2009. Following this, they attended the University of Vaasa from 2009 to 2012, earning a Master of Science degree in Economics and Business Administration. During their master's program, their main field of study was Marketing, while their secondary field of study focused on Management and Organization.

In addition to their formal education, Laura Mertanen has also obtained several certifications to enhance their professional skills. In 2016, they completed the Professional Diploma in Digital Marketing from the Digital Marketing Institute. In 2018, they earned the Advanced Google Analytics certification from Google and the Inbound Marketing Certificate from HubSpot Academy. Most recently, in 2022, Laura completed the Proviestijä-koulutus program at the University of Helsinki.