Guy Burgstahler

Guy Burgstahler has extensive experience in marketing and executive positions in various retail companies. From 2004 to 2010, they served as the VP Brand Marketing at DICK'S Sporting Goods, where they helped lead the company to become the number one player in the Sport and Outdoor retail sector. Guy was responsible for driving historic results through innovative omni-channel campaigns and developing the company's e-commerce platform and digital marketing strategy.

From 2010 to 2011, Burgstahler worked as the VP Brand Marketing at Tractor Supply Company, where they played a crucial role in the company's development into the number one player in the Farm and Fleet retail sector. Guy successfully developed a diverse portfolio of private label brands and led the development of a robust e-commerce platform and digital business strategy.

Burgstahler then joined 5.11 Tactical as the Chief Marketing Officer from 2012 to 2014. Guy played a key role in driving the company to the number one position in its category and achieving double-digit EBITDA growth. Guy also successfully repositioned the brand and contributed to its overall success.

In 2014, Burgstahler became the Chief Marketing Officer at Garden of Life, where they helped drive the company to the number one position in its category and achieved double-digit EBITDA growth. Guy led the development of brand platforms, go-to-market strategies, sales support functions, e-commerce development, and promotional programs.

From 2016 to 2018, Burgstahler worked as the Group Vice President Marketing & Advertising at Albertsons Companies, where they drove innovative thinking and cost optimizations for a portfolio of banners. Guy led the marketing/advertising strategy, process, marketing analysis, and digital commerce development for the company.

In 2018, Burgstahler joined Vitacost.com as the Chief Marketing Officer, and upon Kroger's acquisition of the company, they transitioned into the President's position. Guy led internal teams and agencies to develop the brand platform and go-to-market strategies.

Guy later joined Kroger as the Digital Ecommerce Customer Experience Marketing Lead, where they led the marketing/creative strategy and implementation for the company's tent pole initiatives. Guy'srole at Kroger also included leading the marketing efforts at Vitacost.com, a wholly-owned subsidiary of Kroger Companies.

Overall, Burgstahler's work experience demonstrates their expertise in marketing, brand development, e-commerce, and digital marketing strategy, as well as their ability to drive growth and success in various retail sectors.

Guy Burgstahler attended the University at Buffalo, where they pursued a Bachelor of Fine Arts (BFA) degree in Marketing Communications. The specific start and end years of their education are not provided.