Santiago Enrique Lyons

Corporate Commercial Director at Vitalcan

Santiago Enrique Lyons has a diverse and extensive work experience across multiple industries. Santiago Enrique is currently working at Vitalcan S.A. as the Corporate Commercial Director, where they are responsible for international expansion strategy in the pet food business, complete management of P&L, and configuration of business case and financial KPIs.

Prior to this, Santiago worked at Fruit World S.A. as the Exports Commercial Manager, overseeing all exports to various regions and markets. Santiago Enrique developed and implemented comprehensive export strategies, negotiated contracts and pricing agreements, and drove revenue growth through expanding the customer base and entering new markets.

Before that, they worked at a Textile Broker company, where they held various roles including New Business Development Manager and Private Brand Sales Manager. In these roles, they successfully pursued new business opportunities, conducted market research, built a strong network of industry contacts, and led product development and commercialization activities.

Santiago also had a personal trip from 2009 to 2010, and earlier in their career, they worked at Pampatex SRL in roles such as Kam Private Label Manager, Sourcing Specialist - Textiles, and International Logistics & Imports Specialist. In these positions, they managed key accounts, developed sourcing strategies, established partnerships with global suppliers, and oversaw international logistics operations.

Overall, Santiago has demonstrated a strong track record in business development, international expansion, negotiation, and leadership across their various roles.

Santiago Enrique Lyons attended St. John's School from 1991 to 2002, where they obtained their Bilingual High School Degree. Following this, they pursued higher education at the Faculty of Economics, University of Buenos Aires (UBA) from 2003 to 2008. During their time at UBA, Santiago successfully completed their degree program in Business Management (Cum Laude), with a specialization in Economics.

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