Maritza Aviles-Matos

Maritza Aviles-Matos has extensive work experience in marketing and operations. Maritza is currently the Sr. Director of Growth Marketing & Operations at VitalSource, where they oversee growth marketing strategies. Prior to this role, they served as the Head of Marketing Operations at VitalSource.

Maritza is also a Founding Member at Customer Data Automation, starting in 2023.

Earlier in their career, Aviles-Matos worked at Wiley, where they held various roles including Team Lead in Demand Generation, Lead Strategist in Demand Generation and Research Marketing Operations, and Sr. Direct Marketing Manager in the Global Education Channel. In these roles, they developed and implemented integrated marketing campaigns and strategies to drive revenue and achieve business objectives.

Before joining Wiley, Aviles-Matos worked at PMX Agency, where they held the positions of Vice President of Client Services and Senior Account Director. In these roles, they managed high-profile customer accounts and led marketing campaigns for client acquisition and retention.

Overall, Aviles-Matos has a strong background in marketing and operations, with a focus on developing and implementing effective strategies and campaigns to drive growth and achieve business objectives.

Maritza Aviles-Matos holds a Bachelor of Science degree in Marketing from St. John's University. Maritza also obtained a Master Certificate in Marketing Automation from Eloqua University in 2016. In terms of additional certifications, Maritza has completed courses such as "Executing an Operational Marketing Plan" from The Next CMO in April 2023, "Being Positive at Work" from LinkedIn in May 2019, and "Wiley Innovation Lab" from CrossKnowledge in January 2017. Maritza is also certified as an Eloqua Master by Eloqua/Oracle University.