Guro Hjønnevåg Karlsen

Guro Hjønnevåg Karlsen is an accomplished marketing professional with a robust background in strategy development and execution across various industries. Currently serving as the Marketing Manager for Sweden and Norway at Vitra since August 2021, Guro focuses on positioning Vitra and Artek as leaders in the high-end furniture and lifestyle market. Previous experience includes key roles at BTS, where responsibilities spanned from Revenue Growth & Marketing Manager to Business Development Lead, emphasizing marketing strategy, project management, and digital consumer engagement. Guro has also worked in customer service and sales while gaining practical experience in various operational roles, all supported by a strong academic foundation in Economics and Business Administration from the Norwegian School of Economics and other prestigious institutions.