Arina Baranova

Arina Baranova is a seasoned professional in digital marketing and performance management, currently serving as a Search and Performance Manager at VivaKi since December 2013. Previously, Arina worked as a Softlanding Project Consultant at Google from September 2012 to December 2013, where responsibilities included setting up and optimizing advertising campaigns and providing support to clients, particularly within top Russian advertising agencies. Arina also contributed to marketing initiatives by creating and optimizing Google House Ads campaigns in Russia and participated as a speaker in industry seminars. Prior to that, Arina worked as a Junior Researcher at the Institute of Geology of Ore Deposits, Petrography, Mineralogy, and Geochemistry (IGEM), RAS from October 2009 to August 2013. Arina holds a Specialist degree in Ecology from Mendeleyev University of Chemical Technology of Russia, earned between 2004 and 2009.