Larry Lucas

Larry Lucas is a seasoned marketing professional with extensive experience in leadership roles across various esteemed organizations. Currently serving as a Senior Partner at VIVALDI_ since October 2014, Larry previously held the position of Partner and Marketing Practice Leader at Prophet, where strong global client engagements were driven across multiple industries. Earlier in career, Larry was an Associate Partner at Prophet and Principal at Zyman Group, leading efforts in growth strategy and brand positioning for prominent consumer goods and industrial companies. Larry's foundational experience includes significant roles at Clairol/Procter & Gamble, culminating in the position of Group Brand Director. Larry holds an MBA in Marketing from the University of San Francisco School of Management.