Laura Jones

Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category, with relevant experience in FMCG and retail.

As a member of the Initiative for Real Growth, a cross-WPP thought leadership council, Laura contributed to the development of an industry-leading growth framework to deliver sustained, humanized, business growth. To learn more visit https://instituteforrealgrowth.com. She was also part of the development of HerGenZ world, a global study of Gen Z girls.

A passionate advocate of advancing inclusion and diversity in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, Cannes Lions School, and The One Club. She holds a B.S. in business administration from the Villanova School of Business.