Erika Alcantar

Erika Alcantar is a skilled marketing and public relations professional with extensive experience in account management and client communication. Currently serving as a Senior Account Executive at VML since September 2023, Erika leads strategy and program implementation for Kimberly-Clark's Costco and Sam’s Club accounts. Previously, as an Account Executive at Arc Worldwide from August 2022 to September 2023, Erika managed communication for multiple retailer accounts under Nestle Purina and coordinated cross-functional projects. Erika's earlier roles include Assistant Account Executive at Edelman, where project management and media relations were pivotal for major campaigns, and various internships that contributed to a well-rounded skill set in PR and marketing. Erika holds a Master of Arts in Public Relations and Advertising from USC Annenberg School for Communication and Journalism, alongside a Bachelor's degree in Business Administration from USC Marshall School of Business, complemented by international marketing studies at École Supérieure de Commerce Et de Management.