Matthew Larsen

Matthew Larsen is a seasoned marketing professional with extensive experience across various roles and industries. Currently serving as Marketing Director at Intex Recreation Corp. since May 2023, Matthew established a new marketing discipline focused on data-driven insights and strategic planning. Previously, as Strategy Director at VMLY&R COMMERCE from 2016 to 2023, Matthew developed innovative strategies for notable brands such as General Mills and Coca-Cola. Matthew's tenure at Walmart from 2006 to 2016 included leading the modernization of the company's brand identity and serving as Editor-In-Chief of Walmart World. Earlier in Matthew's career, as Vice President of Brand Communication at Kathy Ireland Worldwide, dynamic retail and brand strategies were crafted to drive growth. Matthew holds a Bachelor of Fine Arts in Communications with an emphasis in Theatre Performance from Chapman University.