Berry Azaryad

Berry Azaryad has extensive experience in integrated media management and digital marketing, currently serving as Integrated Media Manager at Vodafone since March 2017. In this role, Berry leads a team responsible for media planning, purchasing, and optimization, while managing the paid media budget for one of Turkey's top advertisers. Previous positions at Vodafone include Digital Marketing Strategy Lead and Senior Associate Manager, focusing on performance marketing and brand activation. Prior experience at Garanti BBVA involved leading digital acquisition and retention campaigns and overseeing social media marketing, while roles at Wanda Digital and Pixelplus provided foundational expertise in strategic digital marketing and community management. Berry co-founded BFF Cosmetics, contributing to product development and marketing. Education includes a BA in Media and Communication Systems from Istanbul Bilgi University and a BA in Advertising Communication from Universidad Europea.