Raquel Hirai-Hadley has a diverse range of work experience in various roles and industries. Raquel has held positions such as Director of Product Management at VOGLIO Digital Marketing, where they focused on digital product strategy, testing strategy, and design management. Raquel also expanded product design and UX services for a healthcare website. Prior to this, Raquel was a Senior Manager and Product Manager at the same company, where they developed new product features and functionality, launched projects, and improved client conversion rates. Raquel has also worked as a Marketing Consultant at Artemis Connection, assisting a private equity firm with marketing strategies. In addition, Raquel has experience as a Customer Education Program Manager at Redfin, a Senior Marketing and Operations Manager at Expedia, Inc., a Senior Project Manager at A Place for Mom, an Associate Marketing Manager at Expedia Group, and a Social Media Consultant at Blue Rain Marketing. Raquel has also held internships at Social Strata, Inc., East African Community Services, and Zooppa.com, where they focused on marketing and social media strategies.
Raquel Hirai-Hadley has a diverse education background. Raquel completed a Certificate Program in Software Development and Programming at UC Berkeley Extension from 2020 to 2022. Previously, they obtained a Master's Degree in Communication in Digital Media from the University of Washington in 2009. In 2010, they took a course in Statistics (STAT 220) at the same university. Raquel also completed a Certificate Program in Marketing Management at the University of Washington - Michael G. Foster School of Business from 2009 to 2010.
Before that, Raquel pursued their undergraduate studies at the Federal University of Rio Grande do Sul, majoring in Social Communication - Journalism from 2003 to 2008. To further expand their educational portfolio, they undertook a Technical program in Chemistry at IFSUL - Instituto Federal Sul-rio-grandense from 1999 to 2001.
In addition to their formal education, Raquel Hirai-Hadley has obtained various certifications. These include Advanced Google Analytics from Google in September 2021, Product Management and Development Foundations from LinkedIn in January 2020, Metrics for Product Managers from LinkedIn in July 2019, Agile Product Owner Role: Foundations from LinkedIn in May 2019, Wireframing for Product Managers from LinkedIn in May 2019, UX Foundations: Interaction Design from LinkedIn in April 2019, Product Management: Building a Product Strategy from LinkedIn in January 2019, Designing and Running Experiments for Product Managers from LinkedIn in September 2018, Learning Responsive Design from LinkedIn in August 2018, UX Design: 6 Paper Prototyping from LinkedIn in May 2018, and Product Management First Steps from LinkedIn in April 2018. Additionally, they completed the course BUSADM466.2x: Marketing Analytics: Price and Promotion Analytics from the University of California, Berkeley in February 2018. Raquel also holds certifications from Google, including Google Ads Search Certification obtained in October 2021 and Google Analytics for Beginners (obtained month/year not provided).
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