Amanda Pemberton

Digital Portfolio Manager, North American Region at Volkswagen of America

Amanda Pemberton is a seasoned professional with extensive experience in digital management and strategic program development within the automotive industry. Currently serving as the Digital Portfolio Manager for Volkswagen of America, Amanda leads a cross-department team in quarterly digital planning sessions for effective launches of new features. Previous roles include Program Manager focusing on EV readiness and marketing initiatives, as well as Accessories Sales Lead at Audi of America, where significant sales targets were achieved. Amanda's career also comprises experience as a Co-Owner of a compliance specialist business, an Assistant Manager in self-storage, and foundational roles in warranty processing and customer service. Education includes a Bachelor of Science in Business Administration with an emphasis in International Business and Marketing from Carson-Newman University, alongside leadership training and communication skills development programs.

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