Arjen Reijnierse

Arjen Reijnierse is a seasoned sales and commercial leader with extensive experience in the beverage industry. Currently serving as Sales Director at Vrumona since May 2023, Arjen previously held multiple key roles at HEINEKEN, including General Manager of the BLADE draught beer system and Commercial Director for Cider, where responsibilities included overseeing revenues exceeding €750 million and leading significant business development initiatives. Arjen's prior experience at Coca-Cola Hellenic Bottling Company involved managing a €200 million revenue stream while driving organizational change, and earlier roles at HEINEKEN Trinidad & Tobago included establishing a new business model. Educational qualifications include degrees in Economics from Erasmus University Rotterdam and executive programs at INSEAD and IMD.