Laura Beenders

Laura Beenders is a seasoned marketing professional with extensive experience in brand management across various companies. Currently serving as Brand Development Manager for Royal Club & Rivella and Crystal Clear, Sourcy, Ranja, Limeau and Sisi at Vrumona since January 2019, Laura has previously held titles such as Sr. Brand Manager at The HEINEKEN Company for Craft a.i. and multiple roles at The Kraft Heinz Company, including Sr. Brand Manager and Brand Manager for Drinks. Laura's career began with internships at prominent organizations such as HJ Heinz, Accor, and Westin Hotels & Resorts, complemented by a Master’s degree in Strategic Marketing from Maastricht University and a Bachelor’s degree in Business Administration from Maastricht Hotel Management School.