Simon van Gulik

Simon van Gulik currently serves as the Field Sales Manager at Gulden Krakeling BV, responsible for defining and adjusting the commercial strategy in collaboration with marketing, while being part of the commercial management team. Additionally, Simon has extensive experience at The HEINEKEN Company as a Retail Account Manager and Retail Representative for Vrumona, focusing on shopper marketing activation and identifying local opportunities within the fresh beverage category. This experience spans multiple roles, including Trade Marketing, where Simon contributed to category management and data analysis, and a coaching position for merchandisers. Earlier career roles include a Merchandiser position at CPM Nederland and managerial positions at C1000 and Albert Heijn. Simon holds an MBO degree in Economics from Amersteijn Amersfoort and further education from Hogeschool NCOI and NIMA.