Uriel Rios Cervantes

Uriel Rios Cervantes is an experienced professional with a strong background in regional management, marketing, and business operations. Currently serving as Regional Manager for Field Operations at VSBLTY since November 2020, Uriel oversees field operations and personnel in Mexico. Prior to this role, Uriel held the position of Country Manager at Retailigent Media, focusing on brand development and growth in Mexico and LATAM through data-driven marketing strategies. Uriel's earlier roles included Innovation and New Projects Manager at GRUPO SPORTS WORLD and General Manager positions at both Sport City and Snap Fitness México, where responsibilities included budget implementation, EBITDA management, and franchise expansion. Uriel holds a degree in International Business from Tecnológico de Monterrey and multiple certifications in business innovation and app development.