Hai Yen Phi

Hai Yen Phi is an experienced marketing professional currently serving as Product Marketing Lead at VSTV, a premium pay-TV operator in Vietnam, focusing on OTT streaming application UI/UX, integrated marketing communication, user insights, satisfaction, and acquisition since June 2021. Previously, Hai Yen held the position of Product Marketing Executive at Samsung Electronics from June 2017 to June 2021, where responsibilities included Samsung Pay and content marketing. Earlier roles include Customer Service Officer at Techcombank from May 2015 to May 2017 and Sales & Marketing Admin at Samsung Asia Pte., Ltd. from April 2013 to December 2014. Hai Yen is pursuing a Master's degree in Marketing Sales and Services at IAE Paris - Sorbonne Business School, having previously earned a Bachelor's degree in Language Interpretation and Translation from Vietnam National University, Hanoi.