Kristen Connell

Kristen Connell is an accomplished professional with extensive experience in digital marketing, e-commerce, and member engagement across multiple industries. Currently serving as Head of Digital, E-commerce & Lifecycle Marketing at Willow Innovations, Inc. since March 2021, Kristen leads various initiatives focused on enhancing customer experiences and overseeing the MarTech stack. Previously, Kristen contributed as Consulting Director for the California Covid-19 Vaccine Taskforce and held several senior roles at Blue Shield of California, including Senior Director of Member Engagement and Retention Marketing. Earlier experience includes leadership positions at Walmart eCommerce and Williams-Sonoma, Inc., where Kristen drove significant increases in annual sales through strategic marketing and operational improvements. Kristen holds a Bachelor of Science in Operations Research from Cornell University.