Jade Willis

Jade Willis is an experienced digital professional specializing in eCommerce with a strong focus on user experience and technical expertise at vvast since June 2019. As a Digital Experience Lead, Jade enhances eCommerce experiences by conducting A/B tests, setting up Shopify stores, and managing product data architecture. Previous roles at vvast include eCommerce Operations Executive and eCommerce Executive, where responsibilities ranged from onboarding new brands to building marketing emails and overseeing visual merchandising. Prior to vvast, Jade worked at Superdry in various roles, including Online Visual Merchandiser and E-Commerce Content Assistant, where skills in merchandising, website optimization, and content management were developed. Jade holds a BA (Hons) in Fashion Photography from Falmouth University and a foundation degree in Art and Design from The University of Northampton.