David Nilsson

David Nilsson is a seasoned professional in the sports and media industries, currently serving as CEO and founder of W sportsmedia AB since July 2014, specializing in winter sports. As the founder and Director of Ski Classics since January 2009, David has played a pivotal role in creating the long-distance ski championship. Previous experience includes roles as Managing Director of Business Concepts & Sponsorships at IEC in Sports and Pro Team Director for Team Coop & Team Exspirit, which focused on long-distance cross-country skiing. David also served as Senior Director of Sales & Acquisitions for IEC in Sports, overseeing business development in North America and Europe. Earlier experience includes consulting roles and commercial piloting. David holds a Master's degree in Business Administration from Stockholm University and has completed extensive training in aviation and military service.