Hengyan Liu

SME Team Lead at Waldom Electronics EMEA

Hengyan Liu is a seasoned professional with extensive experience in supplier management, business development, and sales within the electronics and technology sectors. Currently serving as a Senior Supplier Business Manager and SME Team Leader at Waldom Electronics, Hengyan Liu effectively manages relationships with top suppliers such as TE Connectivity and Amphenol, while leading teams focused on optimizing slow-moving and excess inventory across the EMEA region. Previous roles include leadership positions at CipherLab Europe and MSI, where strategic partnerships and market expansion were key focuses. With a strong academic background in marketing from Tilburg University and Jimei University, Hengyan Liu has consistently achieved significant sales targets and driven revenue growth throughout a progressive career.

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