Caridad González

Caridad González is a seasoned marketing professional with extensive experience in social media management and content strategy. Currently serving as the Global Social Media Manager at Wall Street English since August 2017, Caridad is responsible for the international social media strategy across 35 countries, focusing on acquisition and return on advertising spend. In parallel, Caridad has been the Head of Social Media at Shackleton Buzz&Press since September 2016, leading the social media strategy for various high-profile clients. Previous roles include Content Strategist & Storyteller at The Cocktail, where Caridad developed digital content strategies for renowned brands, and Creative Copywriter positions at FullSIX España and Contrapunto. Caridad's career began at Grupo Cortefiel as a Copywriter and includes experience as a Communication Assistant at Weber Shandwick. Caridad holds degrees from Universidad Complutense de Madrid and an MA in Advertising Creativity from Zink!.