Pete Popivchak

Pete Popivchak has extensive experience in sales, marketing, and product management, currently serving as Partner and VP of Sales & Marketing at Wall-to-Wall Studios since November 2002, focusing on driving business growth. Prior roles include Product Manager and International Product Manager at Garden Way Manufacturing, overseeing key product lines for domestic and international markets. As a Co-Founder of The Cider People, Inc., Pete Popivchak launched Doc Smitty's Draft Cider, which achieved distribution in over 20 states. Earlier experience includes sales positions at Bausch & Lomb in the eyewear sector. Pete Popivchak holds a BA in Psychology from the College of the Holy Cross.