Natacha Cano Roura

Natacha Cano Roura is a seasoned creative professional with extensive experience in brand management and creative direction. Currently serving as the Global Creative Manager at Wallapop since June 2020, Natacha has built an in-house creative department focused on promoting a conscious approach to consumption. Natachines, Natacha's entrepreneurial venture from September 2015 to November 2023, showcased a vibrant collection of handcrafted shoes while overseeing business strategy and supplier relationships. Previous roles include Creative Supervisor at VMLY&R, where notable projects included "El Embarcadero" and "Virtual Hero," and Digital Creative Supervisor at Wysiwyg, working with major brands such as Samsung and L’Oréal. Natacha's career began with various copywriting positions across several agencies, enhancing brand storytelling and communication strategies. Natacha holds a degree in Publicidad y RR.PP from the University of Navarra and has also pursued additional studies in advertising creativity.