Niels Neudecker

Niels Neudecker, Dr., currently serves as Product Lead at Walmart Data Ventures, focusing on the development of Customer Voice solutions and collaborating with cross-functional teams on market-ready customer research products. Prior experience at Kantar includes roles such as Brand Solutions Lead and Brand Guidance Domain Lead, where Niels contributed to achieving sales and profitability goals while partnering with global product teams. Niels has also held significant positions at Kantar TNS, leading global business development and consulting on brand performance management. Academic experience includes serving as an Adjunct Lecturer at FOM University and conducting research in strategic marketing and brand management. Niels holds Ph.D. degrees in Business Management from EBS Universität für Wirtschaft und Recht and Justus Liebig University Giessen, complemented by international studies at Ewha Womans University.