Natasha Hritzuk

Natasha Hritzuk is an accomplished professional with extensive experience in consumer insights and research across various prominent organizations. Currently serving as the VP of Global Consumer Insights at Warner Bros. Discovery since September 2022, Hritzuk focuses on enhancing consumer understanding to inform brand and marketing strategies, optimize business operations, and drive growth. Prior to this role, Hritzuk held multiple leadership positions at WarnerMedia, including VP of Consumer Insights for HBO Max and VP of Consumer Insights for Turner Broadcasting, where responsibilities included developing consumer segmentation strategies, launching consumer panels, and guiding product development. Hritzuk's earlier roles include serving as the Global Head of Research and Insights at Microsoft Advertising and the Head of Category and Consumer Insights at General Mills, showcasing a strong capability in driving consumer research initiatives. Hritzuk earned a Ph.D. in Political Science and Government from Columbia University.