Sam Ekman

Sam Ekman is a seasoned marketing professional currently serving as the Marketing Strategy & Planning Director for EMEA at Warner Bros. Discovery since July 2020, leading the marketing efforts for Max, HBO Max, and Discovery+ across over 30 markets. Before this, Sam held the position of Senior DTC Manager for Sweden/Nordics, overseeing the direct-to-consumer business. Previous experience includes roles as Head of TV4 Play at TV4, where Sam managed operations and revenue growth, and Acting Head of Customer Experience at C More, focusing on CRM and retention strategies. Sam's background also encompasses a strong foundation in business development, insights, and analytics within the media sector. Educational credentials include an MSc in Marketing and Media Management from the Stockholm School of Economics, an MBA in International Business from the University of Virginia Darden School of Business, and a BSc in Business and Economics from Uppsala University.