Balachandar R

Balachandar R has a long history of working in the retail and consumer sectors. Balachandar began their career in 2001 as a Management Trainee at Tata International Limited, where they conducted a market research of retail and institutional segment across 10 major cities in India and converted enquiries in prospective business opportunities. In 2002, they joined Paharpur Industries, Ltd. as Manager - Key Accounts & Exports, where they handled servicing of Pepsi and Uni Lever customers. Balachandar then moved to Hidesign in 2003, where they served as Head - Retail Business - Asia, managing the brand's operations in India and Distributor servicing for other Asian markets. In 2007, they joined HSIPL as Director - Business Development, and was responsible for business development of the company, which is now a 40 Million INR enterprise. In 2008, they co-founded the retail brand Lime & Vodka, and in 2011 they co-founded the first Professional and organised Laundry services brand in India - “Wassup”. In 2012, they joined the Retailers Association of India as a Core Team Member of RAI Tamil Nadu council. In 2020, they joined Blue Koi as a Partner Advisor, working with leading retail and consumer brands in the South of India. Currently, they are restructuring and pivoting the Wassup brand into a exciting space and business model with a new team and product portfolio post covid.

Balachandar R began their educational journey in 1983 at Asan Memorial Senior Secondary School, where they earned their +2 degree in Commerce. Balachandar then attended the University of Madras from 1996 to 1999 and obtained a Bcom in Commerce. From 1996 to 2000, they completed a Diploma in various fields. In 2000, Balachandar R enrolled at PSG College of Technology and obtained a Masters in International Business - IIFT Program in Marketing in 2002. Additionally, Balachandar R obtained a Diplome from Alliance Fran\u00e7aise of Madras in September 1999 and has completed MILT Leadership Training with MILT.