Patrick Hoffman

Patrik Hoffmann brings a global perspective and charismatic style of leadership to his role as Executive Vice President of WatchBox Europe. He established WatchBox’s presence in the heart of Switzerland upon his 2018 arrival at the company and has since been instrumental in identifying and implementing business opportunities across key global markets in Switzerland and beyond. Patrik oversaw WatchBox’s recent expansion into Zurich, opening a Collector’s Lounge to support the company’s rapidly expanding European business and serving as a ‘watch hub’ within Switzerland’s largest city.

Patrik’s dynamic career in the watch industry spans more than 30 years, and he has exercised a commitment to elevating the luxury watch category at each turn. Prior to joining WatchBox, he served as the Global CEO for Ulysse Nardin where he enjoyed a 20+ year tenure, concentrating on global sales and marketing efforts. Patrik steered Ulysse Nardin through continuous innovation, without losing sight of the brand’s rich heritage or long-term objectives, ultimately overseeing the acquisition by the Kering Group and a successful transition. His experience with Ulysse Nardin, and prior roles with Oris SA and the watch distribution company Swiss Prestige Ltd., granted him extensive experience in the Americas, Asia, and other major markets for the luxury watch industry.