James Lafferty

James Lafferty is an experienced professional in analytics and insights, currently serving as the Group Analytics & Insights Manager and Retail Analytics Team Leader at Watches of Switzerland Group PLC since March 2021. Prior to this role, James worked at Everyone Active - SLM as a Systems & Data Analyst from May 2019 to March 2021, and at George at Asda from November 2014 to April 2019 in various analytical positions. Early career experiences include roles at Aurum Holdings, including Branded Jewellery Assistant Merchandiser and Classic & Luxury Watches Allocator, as well as an allocator position in 2011. James holds a Bachelor of Arts (Hons) in Media Production from the University of Lincoln, graduated in 2012 with a specialization in Single Camera and a dissertation focused on the societal implications of BBC One sitcom content.